{"id":100,"date":"2017-05-25T06:52:05","date_gmt":"2017-05-25T06:52:05","guid":{"rendered":"http:\/\/finance-faculty.wharton.upenn.edu\/wdou\/?p=100"},"modified":"2026-05-02T22:18:41","modified_gmt":"2026-05-02T22:18:41","slug":"brand-equity-matters-uncertainty-returns-and-talent-turnover","status":"publish","type":"post","link":"https:\/\/finance-faculty.wharton.upenn.edu\/wdou\/2017\/05\/25\/brand-equity-matters-uncertainty-returns-and-talent-turnover\/","title":{"rendered":"Inalienable Customer Capital, Corporate Liquidity and Stock Returns"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/finance-faculty.wharton.upenn.edu\/wdou\/wp-json\/wp\/v2\/posts\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finance-faculty.wharton.upenn.edu\/wdou\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finance-faculty.wharton.upenn.edu\/wdou\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finance-faculty.wharton.upenn.edu\/wdou\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/finance-faculty.wharton.upenn.edu\/wdou\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":0,"href":"https:\/\/finance-faculty.wharton.upenn.edu\/wdou\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"wp:attachment":[{"href":"https:\/\/finance-faculty.wharton.upenn.edu\/wdou\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finance-faculty.wharton.upenn.edu\/wdou\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finance-faculty.wharton.upenn.edu\/wdou\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}